Welcome to 12 Cups, your premier destination for an unparalleled coffee experience in Saudi Arabia. As industry leaders, we revolutionize coffee enjoyment with a focus on quality, expertise, and innovation.
Our "One Cup at a Time" philosophy empowers customers to customize their coffee, choosing from various blends and brewing methods. We proudly share our knowledge, influencing local venues to adopt our concept.
As distributors of top-tier brands like Hario, Saint Anthony Industries, and more, we provide quality coffee equipment for both home and commercial use. Additionally, our custom-designed drip stations elevate the coffee experience.
At 12 Cups, we extend beyond being a coffee provider. We're dedicated to the entire coffee culture, offering a holistic concept for the hospitality industry. Committed to excellence, we recruit top talent and collaborate with international and local entrepreneurs.
Experience more than coffee at 12 Cups—where passion meets exceptional quality.

Golden Scent’ is an e-commerce platform that presents a new and modern concept of selling 100% original perfumes through its website and smart application since its launch in 2014. It became the largest leading Saudi platform offering perfumes and home fragrances from the finest Branded, Arabic, Niche and Exclusive brands at competitive prices, secure payment methods, and provides fast delivery services to the GCC. It also offers international delivery for an unforgettable shopping experience.
‘GoldenScent’ platform is distinguished by its exclusive offers and discounts on 1000+ brands and 20,000+ products, as well as its constant interaction with millions of followers on social media pages: Snapchat, Instagram, X, TikTok, and YouTube ‘@GoldenScentCom’, and over 6 million downloads of the app. It also provides an easy and smart way to order products online daily from anywhere and anytime.

HalaYalla is an exciting new app to help you organize and participate in activities in your area without any of the headache you usually have to deal with. But it’s more than just an organizer. With HalaYalla, you have the opportunity to connect with people, try new things, learn new skills and most importantly to have fun in a way that you haven’t before! The idea was born and built in Saudi Arabia because we believed that there was a better way to get people together. We’ve lived, worked and most importantly had to organize activities here ourselves so we know how difficult it can be. It’s why we’ve built what we’ve built and we wouldn’t release anything into the world that we wouldn’t be proud to use ourselves! Our team consists of brilliant and passionate people whose expertise in sports event management and UX mobile design has helped us build an innovative, user-­‐friendly and just plain awesome app that we know you will love!

Noon is the leading edtech platform in the Middle East, having taught 12 million students. We have recently raised $41 million in Series B funding to expand our reach and impact in the region and beyond. We focus on making learning fun and engaging, both online, and in physical classrooms.

In Ezhalha, we deliver your requests by seamlessly connecting service providers with customers through the Ezhalha app. This allows you to request the service you need with ease, receiving it at your location—whether at home or elsewhere without any hassle, and with a vast range of available services.

The Ezhalha app operates with exceptional efficiency, backed by over 14 years of extensive experience in the automotive industry. This expertise enables us to provide you and your vehicle with the highest level of care and attention. We offer delivery services from any location to any destination, as well as car buying and selling services. Additionally, we provide comprehensive roadside assistance, including essential and routine maintenance, computer diagnostics, oil changes, tire repair, battery charging, and mobile cleaning workshops. We also guide you to fixed workshops spread across the Kingdom.

Furthermore, we offer free consultation and guidance through our 24/7 customer service centers. The Ezhalha platform hosts tens of thousands of service providers across the Kingdom, supported by an internal team of over 380 employees. Over the past years, we have successfully served more than one million customers, leveraging our advanced technical experience of over eight years.

Our app is designed to be a part of your daily life, featuring useful functionalities such as Qibla direction determination and real-time temperature updates based on your location.

Ezhalha—Simplifying Everything for You!

Smart buildings that interact with visitors according to their location, welcome them on arrival, guide them step by step through digital wayfinding towards their destination, and reward them with offers and coupons as per their preferences. This is what NEARMOTION provides through an easy-to-use platform that enables venues to offer advanced levels of visitors’ experience and make their visit an unforgettable journey. NEARMOTION is an advanced technology company established in partnership with Saudi Aramco Entrepreneurship Ventures to provide reliable solutions that empower government organizations and business sectors with pioneer tools that take customers’ engagement to a new level. We live in a world where customers’ engagement has never been the same as millions of active dots are waiting to be connected in the best way that provides mutual benefits for interacted parties and business objectives.

Almosafer is the Middle East’s leading travel brand offering consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings across state-of-the-art online platforms, call centre, WhatsApp and retail locations.
Providing hotel booking options for over 1.5 million properties around the globe, flight bookings on over 450 airlines, domestic chalet and istiraha reservations, complete holiday packages, domestic activities, car rental, transfers, concierge planning services and more, Almosafer boasts various convenient booking solutions for any type of travel need.
With the heritage of being a homegrown business and harnessing extensive experience in the region, the brand has developed a deep understanding of local travel needs, preferences and traveller segments.
Tailored holiday packages for Saudi travellers, dedicated offers and deals, alongside one-on-one consultation across WhatsApp, a 24/7 call centre and in-branch travel advisors, add to the sense of personalised service only a local business such as Almosafer can provide, to help customers find richer and more memorable experiences wherever and whenever they travel.
This personalised service, in addition to a simple payment process across the latest secure payment options, makes Almosafer the travel brand of choice for leisure trips, business travel, or family vacations with complex itineraries.
Almosafer Concierge, a dedicated service solution and the first holistic luxury travel concierge service from Saudi Arabia, caters to VIP and high-end clients who expect nothing but the best when it comes to their travel arrangements. With bespoke itineraries and dedicated travel advisors, the Concierge team takes care of every aspect of travellers’ trips, from luxury hotels and airlines, to unique in-destination experiences, whilst offering the highest level of service and attention to detail.
Constantly striving to bring travellers the best experience and value, and with continuous product developments, tech improvements and customer centricity at its core, Almosafer aims to deliver on what is important to its customer – creating journeys of joy for themselves, their families and others.

Cura Healthcare is a Saudi leading telehealth provider that provides digital health and telemedicine software and services. The company has developed state-of-the-art technologies to empower health communications, changing the way patients and doctors interact, diagnose, prescribe, give second opinions, manage chronic diseases, and provide primary health care and well-being therapy sessions.

PayTabs is a convenient and secure online B2B payment solution provider that enables businesses to receive payments online through our agile technology suited for the current market

PayTabs caters to growing small and medium enterprises, large corporations and the e-commerce market by empowering them with a range of comprehensive payment solutions. With PayTabs, you can make or receive online payments, create and send online invoices, use API plugins to integrate with your website and even create an online store. PayTabs’ innovative and intuitive services open an opportunity of new possibilities to conduct and grow your business across markets on a local and global scale

PayTabs’ services have been customized and designed specifically to provide secure and flexible solutions to small and medium enterprises, and large corporations to help them grow their revenue streams sustainably. Our unique technology and exclusive partnerships with fraud prevention systems make us a specialist in the field of electronic payments. Our cutting-edge security management layers are certified by Visa and MasterCard