Simple. Spending. Software. 

As above. But, more specifically, penny is a cloud-based Procure-To-Pay system. penny helps you digitize and manage your full procurement cycle from request to approval. Manage RFQs to vendors, compare quotations, send POs and even payment. penny was designed to make things easy and consolidate all of your organization’s spending needs into one intelligent system.

RasMal is a subscription-based platform offering a bundle of equity management tools which enables founders to manage their cap tables smoothly, understand the effects of fundraising to make informed decisions, and save time & cost when it comes to non-operational tasks.

Tamara is the leading fintech platform to shop, pay and bank in Saudi Arabia and the wider GCC region, and Saudi’s first fintech unicorn. Tamara’s mission is to empower people in their daily lives and revolutionize how they shop, pay, and bank. Tamara serves millions of users in KSA, UAE, and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, IKEA, eXtra, and Farfetch as well as thousands of SMEs. Tamara is backed by Sanabil Investments, SNB Capital, Checkout.com, amongst others.

Ten years’ experience in tech startups, business development, local and international strategic alliance and projects execution both for the private sector and government. Worked as an early employee and a mentor for many Saudi successful startups.

Merak Capital is an investment firm focused on technology opportunities across multiple stages and industries Merak is built on deep technology research and understanding, staying at the forefront of digital trends, and finding investment opportunities that are aligned with adoption cycles from different sectors, locally, regionally, and globally. The firm aims to partner with the builders of tomorrow in leading technological transformations, unlocking new markets and opportunities for growth, where innovation, fueled by the entrepreneurial spirit, shapes our future.

Headquartered in Riyadh, Mad’a Investment Company is a Private Equity firm operating in the Middle East.

We aren’t just investors though; through our participation on company boards (as well as outside of these boards), we actively help our partner businesses reach their true potential by using our network to unlocking value which otherwise could not have been realized.

Our team consists of highly experienced investment and operating professionals, who work collaboratively with the management teams of our portfolio companies.

As a Saudi Company, we are committed to contributing to the Kingdom of Saudi Arabia and our Investment Strategy is aligned with Vision 2030.

Mad’a Investment Company is a wholly-owned subsidiary of Abdul Aziz Al Othaim & Sons Holding Company (ASO & SONS).

Nomu is focused on investing in ventures with demonstrated product-market fit, typically at Seed and Series A stage. Geographically, we focus on MENA and outstanding ventures globally.

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Haider Alabdulaal is a corporate planning and strategy consultant at the Ministry of Energy-Saudi Arabia, with a focus on policies and strategic decision support. Haidar started his career at Landmark Software before joining Saudi Aramco, where he assumed several positions in different key upstream departments within the Upstream Business Line. Later, he shifted to the public sector by joining the Ministry of Economy and Planning-Center for Strategic Development. Haider holds a Bachelor's of Science Degree in Engineering (Honor), from Colorado School of Mines and an M.S. from Texas A&M University. Furthermore, Haidar obtained executive education from Babson College in finance and earned his valedictorian MBA from MBSC where he scaled his family business and co-founded a legal service startup (Qantooni); a digital legal service that provides quick, affordable, innovative, and reliable legal solutions and services in Saudi Arabia.