With its emphasis on a refreshing modern approach to the most cherished elements of the past, Deera café will deliver an unforgettable coffee experience that leaves it’s customers feeling satisﬁed in so many ways. Since hospitality and respect for the guest will be reﬂected in Deera café. A unique concept will revolve around the traditional Arabic coffee, tea, traditional sweets and snacks dates, are all complimentary features of this already grandeur narration of time. The Deera café concept will come to represent all the aspects of where and when traditional Arabic coffee is drunk, its history and its values.The Deera experience will provide its customers with an elusive mixture: the familiar comforts of home within the excitement of a new environment, underlined by discrete and efﬁcient service. Attention to providing a setting inspired by its environment ( local selection of furniture, decorative items, scents and ﬂavors) and service that is casual and friendly yet extremely knowledgeable and supporyive . In allaspects, the focus is on providing the right balance between familiar comfort and pleasant surprise
12 Cups was the first coffee provider in Saudi Arabia to allow customers to choose different coffee blends and brewing methods to find sweetness, aroma, acidity, flavor and body of their cup of coffee. We share our knowledge and expertise to educate our customers using the "One Cup at a Time" philosophy, which has already influenced many other local venues to adopt the concept,
We import and distribute many coffee equipment for home users as well as for commercial use. Among these names are Hario, Saint Anthony Industries, Handgrind, Frankgreen, Keepcup, Aeropress, Cafflano and others. We are also distributors of capital coffee equipment: Synesso, Breville and Ratio; we offers sales and after sales services, maintenance.
12 Cups also makes custom-designed coffee drip stations according to our customers’ style and taste. 12 Cups is keen on expanding its expertise to satisfy the local market. We are willing to offer a whole concept that serves the entire hospitality industry and culture, coffee in particular, by starting to recruit and retain highly talented coffee tasters, roasters, and baristas; and partnering with international and local entrepreneurs.