Noon is the leading edtech platform in the Middle East, having taught 12 million students. We have recently raised $41 million in Series B funding to expand our reach and impact in the region and beyond. We focus on making learning fun and engaging, both online, and in physical classrooms.

For over 30 years, I never paid much attention to breakfast. A simple cup of tea or coffee was enough to get me through until lunchtime. However, my life took a complete turn when I experienced a health setback that affected my heart rhythm while preparing for a marathon. My doctor discovered my long-standing habit of skipping breakfast, and his reaction was one of sheer frustration. He passionately explained the serious health risks associated with neglecting this crucial meal. His reaction caught me off guard—I had never realized just how significant breakfast was to overall health.

Thus began my beautiful journey with breakfast. I discovered an entirely new world of enjoyment that had been missing from my life. I didn't just start eating breakfast; I became deeply interested in its details and artistry. Being a passionate traveler, my enthusiasm led me to research the best breakfast spots and iconic morning dishes in every destination before even booking my trips.

I reveled in trying different breakfast dishes, capturing them from various angles, and sharing these photos with my friends on Facebook and Twitter. To my surprise, this caught the attention of many, and my hashtag #F6or_Faris gained traction among fellow breakfast lovers.

This engagement brought me immense joy and motivated me to promote the culture of breakfast even further. I eventually created a dedicated Twitter account, @f6or_faris, where I shared insights about the benefits of breakfast, as well as recommendations for the best breakfast spots and dishes.

My enthusiasm for breakfast culture was so intense that some followers assumed it was a business venture. One day, someone on Twitter asked, "Where is the #F6or_Faris restaurant located?" At first, I dismissed the idea, explaining that no such place existed. But as this question kept resurfacing, the thought began to take root in my mind. It resonated deeply with me and struck a chord in my heart. Fueled by excitement, I conducted a thorough feasibility study, sharing it with friends and family. Their enthusiasm for the concept was overwhelming—but mine was beyond words. And now, with God’s grace, what started as a mere hashtag has materialized into a real destination for breakfast lovers.

#F6or_Faris may not be a groundbreaking invention, but it is, without a doubt, the story of a dream that came to life—made possible by the support of thousands of incredible followers.

At #F6or_Faris, my goal is to serve you more than just a meal—I want every dish to carry a unique spirit, making breakfast your favorite meal of the day. I aspire for this place to be an inspiring start to a day filled with success, smiles, and energy—a distinguished destination where you can indulge in a variety of breakfast delights at any time that suits your schedule.

UTURN Entertainment is a leading Saudi-based digital media powerhouse, known for its innovative and culturally relevant content. As a pioneer in the Arab digital space, it sets benchmarks for creativity and engagement. With a strong focus on platforms like YouTube and TikTok, UTURN produces viral content that entertains, sparks conversations, and shapes trends, solidifying its position as a key player in the Middle Eastern media landscape.

Almosafer is the Middle East’s leading travel brand offering consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings across state-of-the-art online platforms, call centre, WhatsApp and retail locations.
Providing hotel booking options for over 1.5 million properties around the globe, flight bookings on over 450 airlines, domestic chalet and istiraha reservations, complete holiday packages, domestic activities, car rental, transfers, concierge planning services and more, Almosafer boasts various convenient booking solutions for any type of travel need.
With the heritage of being a homegrown business and harnessing extensive experience in the region, the brand has developed a deep understanding of local travel needs, preferences and traveller segments.
Tailored holiday packages for Saudi travellers, dedicated offers and deals, alongside one-on-one consultation across WhatsApp, a 24/7 call centre and in-branch travel advisors, add to the sense of personalised service only a local business such as Almosafer can provide, to help customers find richer and more memorable experiences wherever and whenever they travel.
This personalised service, in addition to a simple payment process across the latest secure payment options, makes Almosafer the travel brand of choice for leisure trips, business travel, or family vacations with complex itineraries.
Almosafer Concierge, a dedicated service solution and the first holistic luxury travel concierge service from Saudi Arabia, caters to VIP and high-end clients who expect nothing but the best when it comes to their travel arrangements. With bespoke itineraries and dedicated travel advisors, the Concierge team takes care of every aspect of travellers’ trips, from luxury hotels and airlines, to unique in-destination experiences, whilst offering the highest level of service and attention to detail.
Constantly striving to bring travellers the best experience and value, and with continuous product developments, tech improvements and customer centricity at its core, Almosafer aims to deliver on what is important to its customer – creating journeys of joy for themselves, their families and others.

PayTabs is a convenient and secure online B2B payment solution provider that enables businesses to receive payments online through our agile technology suited for the current market

PayTabs caters to growing small and medium enterprises, large corporations and the e-commerce market by empowering them with a range of comprehensive payment solutions. With PayTabs, you can make or receive online payments, create and send online invoices, use API plugins to integrate with your website and even create an online store. PayTabs’ innovative and intuitive services open an opportunity of new possibilities to conduct and grow your business across markets on a local and global scale

PayTabs’ services have been customized and designed specifically to provide secure and flexible solutions to small and medium enterprises, and large corporations to help them grow their revenue streams sustainably. Our unique technology and exclusive partnerships with fraud prevention systems make us a specialist in the field of electronic payments. Our cutting-edge security management layers are certified by Visa and MasterCard

Unifonic makes cloud communications more accessible, cost-efficient and simpler to implement with solutions that scale. Its most popular service is a bulk SMS platform to send millions of messages in an instant, and it also offers digital and mobile advertising, social media management, web and mobile app development. Unifonic has expertise in effectively reaching consumer audiences throughout MENA, with offices in Saudi Arabia and six other countries in the region, and clients in 20 countries.

A well-established brand in the fashion industry, with roots stretching back over 15 years of influence, Lomar has expanded its product range to include a wide range of stylish designs, from statement dresses to abayas, corporate uniform tailoring, accessories, perfumes, and even a range of furniture.

Where established our focus on leveraging automated programs revolutionizes the learning! Established in 2012, Classera is a global leader in EdTech, driven by a profound mission: to empower generational development through innovative learning solutions.