Many traditional companies are complaining about weak demand in the markets. The fact is that demand is good and rising in general, but is shi ing from the old to the new economy, led by innovative startups. This is not happening in all industries yet, but it’s a matter of time before we see all sectors affected by technological development. That’s because the proper technological applications can provide great improvements in efficiency and much better user experiences. There are many challenges, so smart entrepreneurs choose market sectors that are large and feasible with high levels of inefficiency so that they can use technology to create value for end users